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OKRs - Objectives & Key Results
Examples of Objectives and Key Results
Examples of Objectives and Key Results

HR, Sales, Marketing, Product, Engineering

7Geese avatar
Written by 7Geese
Updated over a week ago

If you're just getting started with OKRs, writing your first one can feel daunting at times. So we've collected sample OKRs to help you get going!

Human Resources

Objective: Successfully implement OKR methodology

Key results:

  1. 100% participation in OKR implementation training

  2. 70%+ positive employee feedback after 3 months of implementation

  3. Shorten OKR training process for new hires by 1 week

Objective: Improve employee engagement

Key results:

  1. Increase employee satisfaction by 20% -as reflected in quarterly engagement survey

  2. Implement 20% additional employee engagement activities

  3. Managers double on positive feedback received from employees

Objective: Improve employee retention

Key results:

  1. Reduce voluntary employee termination by 20%

  2. Conduct exit interviews with 100% of voluntary termination employees

  3. Identify 10% of at-risk employees during the performance review process

Objective: Improve recruiting process

Key results:

  1. Reduce average time to fill job vacancy by 7 days

  2. Increase competency interview questions by 10%

  3. Decrease cost per hire by 10%

Objective: Boost staff career development

Key results:

  1. 20% increase participation in voluntary career mapping exercise

  2. Boost internal promotion rate by 5% over the quarter

  3. Complete implementation of new career mentoring initiative

Objective: Improve salary competitiveness

Key results:

  1. Have clear salary levels for 70% of employees

  2. Use of 3 additional industry salary reports for comparison

  3. 70% of employees have salaries on par with industry rates

Objective: Increase benefits satisfaction

Key results:

  1. 50% improvement in ‘benefits’ category of employee satisfaction survey

  2. Benchmark current employee benefits with current industry standards

  3. Reduce employee health care expenses by 10%


Objective: Increase recurring revenue by 10% from last quarter

Key results:

  1. Increase sales qualified leads by 5%

  2. Lead to close rate increases by 2.5%

  3. Target of $300,000 new sales

Objective: Dominate sales like a rockstar

Key results:

  1. Increase upsell revenue by 5%

  2. Be a demo champion (100 demos/month)

  3. Close $75k in new sales

  4. Define sales-success customer journey map process using new personas


Objective: Increase inbound marketing leads

Key results:

  1. 20% increase of demo requests via PPC landing pages

  2. 10% boost in conversions from webinar attendees

  3. 2x eBook downloads over last month

Objective: Drive more traffic to product landing page

Key results:

  1. Double visitors to marketing website via organic search

  2. 20% click-through to landing page via newsletter

  3. 5% increase in time spent on landing page

Objective: Improve blog content quality

Key results:

  1. 25% increase in blog subscribers

  2. 20% increase in time spent on page

  3. 10% increase in blog content shares on average

Objective: Engage with industry thought leaders for press

Key results:

  1. 5 interviews with industry influencers

  2. 3 of 5 interviews published on recognized publications like Forbes, Inc etc.

  3. 2 joint webinars with industry thought leaders

Objective: Increase company brand recognition

Key results:

  1. 3 positive reviews from industry thought leaders

  2. 10% increase of marketing prospects from sponsored industry events

  3. 20% increase in PPC ad click-through demo request conversions

Objective: Improve email marketing efforts

Key results:

  1. 2x webinar registrants through email invitation

  2. 25% increase in e-book download via email click-through

  3. 10% increase in demo requests referred to email content

Objective: Create weekly newsletters for marketing leads

Key results:

  1. 40% click-through rate on average for every newsletter

  2. 20% of newsletter readers convert to demo requests

  3. 10% customer conversion rates for newsletter referred demo requests 


Objective: Improve overall product usability

Key results:

  1. Release 2 product updates that improve core feature adoption by 5%

  2. X-feature retention increases to over 50%

Objective: Improve first user experience

Key results:

  1. Identify and implement core metrics that measure new user success

  2. Run 3 user studies focused on first user experience

  3. Improve desirable outcome rates by 50%


Objective: Build a high performing engineering team

Key results:

  1. Increase performance capacity by 25% (Activity: Hire 5 new back-end developers)

  2. Develop and document performance metrics for engineering team

  3. Attend 2 additional industry recognized conferences over last quarter

Objective: Improve quality of development process

Key results:

  1. Implement process to assess development tools being used

  2. Reduce the number of customers reported bugs by 25%

  3. Increase mandatory educational development time to 1 week each quarter

Objective: Increase data security

Key results:

  1. Reduce occurrences of data breach to zero

  2. Increase data recovery rate to 100%

  3. 50% decrease in data migration and backup time

Objective: Improve company security

Key results:

  1. 100% attendance of security awareness staff training

  2. 50% increase in security using new protocol for addressing product security issues

  3. Implement a new antivirus system across company

Objective: Improve the quality of product releases

Key results:

  1. Reduce bugs found during development process by 20%

  2. Improve unit testing coverage from 50% to 70%

  3. Increase sprint capacity from 85 to 100 SP

  4. Individual developers contribute 20% more code reviews by the end of every sprint

Objective: Improve speed of feature releases

Key results:

  1. Increase length of QA testing phase before entering user testing phase by 2 weeks

  2. Reduce reported bugs by 50% a week prior to feature release

  3. Decrease of reported issues during development by 25%

Objective: Improve front-end speed

Key results:

  1. Ship X additional story points over last quarter

  2. Reduce average lead time to X

  3. Increase unit test coverage by X%

Objective: Contribute to product quality

Key results:

  1. Increase code review time by 20 minutes each day

  2. Increase time spent on learning new languages to 1 week each quarter

  3. Ship 2 additional new front-end features this quarter

Objective: Improve software application performance

Key results:

  1. Reduce API response time to 4s

  2. Reduce average application response time to <450ms

  3. Decrease code review times by half

Objective: Hire top backend talent

Key results:

  1. Attend 2 additional technology meetups over last quarter

  2. Improve recruiting process with new screening processes

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