If you're just getting started with OKRs, writing your first one can feel daunting at times. So we've collected sample OKRs to help you get going!
Human Resources
Objective: Successfully implement OKR methodology
Key results:
100% participation in OKR implementation training
70%+ positive employee feedback after 3 months of implementation
Shorten OKR training process for new hires by 1 week
Objective: Improve employee engagement
Key results:
Increase employee satisfaction by 20% -as reflected in quarterly engagement survey
Implement 20% additional employee engagement activities
Managers double on positive feedback received from employees
Objective: Improve employee retention
Key results:
Reduce voluntary employee termination by 20%
Conduct exit interviews with 100% of voluntary termination employees
Identify 10% of at-risk employees during the performance review process
Objective: Improve recruiting process
Key results:
Reduce average time to fill job vacancy by 7 days
Increase competency interview questions by 10%
Decrease cost per hire by 10%
Objective: Boost staff career development
Key results:
20% increase participation in voluntary career mapping exercise
Boost internal promotion rate by 5% over the quarter
Complete implementation of new career mentoring initiative
Objective: Improve salary competitiveness
Key results:
Have clear salary levels for 70% of employees
Use of 3 additional industry salary reports for comparison
70% of employees have salaries on par with industry rates
Objective: Increase benefits satisfaction
Key results:
50% improvement in ‘benefits’ category of employee satisfaction survey
Benchmark current employee benefits with current industry standards
Reduce employee health care expenses by 10%
Sales
Objective: Increase recurring revenue by 10% from last quarter
Key results:
Increase sales qualified leads by 5%
Lead to close rate increases by 2.5%
Target of $300,000 new sales
Objective: Dominate sales like a rockstar
Key results:
Increase upsell revenue by 5%
Be a demo champion (100 demos/month)
Close $75k in new sales
Define sales-success customer journey map process using new personas
Marketing
Objective: Increase inbound marketing leads
Key results:
20% increase of demo requests via PPC landing pages
10% boost in conversions from webinar attendees
2x eBook downloads over last month
Objective: Drive more traffic to product landing page
Key results:
Double visitors to marketing website via organic search
20% click-through to landing page via newsletter
5% increase in time spent on landing page
Objective: Improve blog content quality
Key results:
25% increase in blog subscribers
20% increase in time spent on page
10% increase in blog content shares on average
Objective: Engage with industry thought leaders for press
Key results:
5 interviews with industry influencers
3 of 5 interviews published on recognized publications like Forbes, Inc etc.
2 joint webinars with industry thought leaders
Objective: Increase company brand recognition
Key results:
3 positive reviews from industry thought leaders
10% increase of marketing prospects from sponsored industry events
20% increase in PPC ad click-through demo request conversions
Objective: Improve email marketing efforts
Key results:
2x webinar registrants through email invitation
25% increase in e-book download via email click-through
10% increase in demo requests referred to email content
Objective: Create weekly newsletters for marketing leads
Key results:
40% click-through rate on average for every newsletter
20% of newsletter readers convert to demo requests
10% customer conversion rates for newsletter referred demo requests
Product
Objective: Improve overall product usability
Key results:
Release 2 product updates that improve core feature adoption by 5%
X-feature retention increases to over 50%
Objective: Improve first user experience
Key results:
Identify and implement core metrics that measure new user success
Run 3 user studies focused on first user experience
Improve desirable outcome rates by 50%
Engineering
Objective: Build a high performing engineering team
Key results:
Increase performance capacity by 25% (Activity: Hire 5 new back-end developers)
Develop and document performance metrics for engineering team
Attend 2 additional industry recognized conferences over last quarter
Objective: Improve quality of development process
Key results:
Implement process to assess development tools being used
Reduce the number of customers reported bugs by 25%
Increase mandatory educational development time to 1 week each quarter
Objective: Increase data security
Key results:
Reduce occurrences of data breach to zero
Increase data recovery rate to 100%
50% decrease in data migration and backup time
Objective: Improve company security
Key results:
100% attendance of security awareness staff training
50% increase in security using new protocol for addressing product security issues
Implement a new antivirus system across company
Objective: Improve the quality of product releases
Key results:
Reduce bugs found during development process by 20%
Improve unit testing coverage from 50% to 70%
Increase sprint capacity from 85 to 100 SP
Individual developers contribute 20% more code reviews by the end of every sprint
Objective: Improve speed of feature releases
Key results:
Increase length of QA testing phase before entering user testing phase by 2 weeks
Reduce reported bugs by 50% a week prior to feature release
Decrease of reported issues during development by 25%
Objective: Improve front-end speed
Key results:
Ship X additional story points over last quarter
Reduce average lead time to X
Increase unit test coverage by X%
Objective: Contribute to product quality
Key results:
Increase code review time by 20 minutes each day
Increase time spent on learning new languages to 1 week each quarter
Ship 2 additional new front-end features this quarter
Objective: Improve software application performance
Key results:
Reduce API response time to 4s
Reduce average application response time to <450ms
Decrease code review times by half
Objective: Hire top backend talent
Key results:
Attend 2 additional technology meetups over last quarter
Improve recruiting process with new screening processes